Together we can! in a small business.

These tips will help leaders of companies who struggle (to promote team spirit) with their company.

As the CEO of a marketing agency that has been in business for over 24 years,  I have heard the laments of many businesses that have wasted many resources on training and still have staff that don’t produce. 

Team Spirit – a big secret of successful companies

Having read from successful CEOs and from personal experience, I can attest that nurturing “team spirit” in a company is one of the best investments an organization can make.

It is great to have “Team Spirit”, employees and staff and vendors notice a difference when they are in the presence of a Team Spirited company. It is as a melody in the air, a melody that says “we care about each other” we will help each other however we can. It is not the problem of one person, we share problems and solve them together.

It is great to have “Team Spirit”. Employees, staff and vendors notice a difference when they are in the presence of a Team Spirited company. There is melody in the air, a melody that says “we care about each other” and will help each other however we can. It is not the problem of one person, we share our problems and solve them together.

Team spirit is easy to lose if the company doesn’t support it. If the company cares for the staff, they will reciprocate for the most part. It is not easy to gain either, while I am not an expert I can provide our experience in acquiring it and the benefits.

Acquiring Team Spirit

These are the most important elements for each of your employees to possess in order to build Team Spirit:


HR Manager – must be aware of the importance of Team Spirit

    • The main person must be empathetic and compassionate. 
      • Able to listen
      • Able to care
      • Able to understand the issues underneath
      • Able to balance the needs of the staff with the needs of the company
      • Able to protect the team spirit at companies and its relevance and importance to the executive team

Executive Staff 

    • Should be aware of the importance of team spirit 
    • Respectful at all times
    • Nurture team spirit

Hiring staff

    • Hire people who understand the importance of being in a TEAM environment. Staff that understand the value of working together are much better than working alone.

Environment – Nurturing ideas

    • Create a time of the day to share problems
    • Have time to share personal experiences
    • Provide time to learn about each other, for example answer one of these questions in a group setting: 
      • Favorite Book and Why
      • Favorite Movie why
      • What type of pets do you like and why?
      • If you could travel anywhere, where would you go?
      • If you could have a superpower what would it be and why?

Solution Based Approach

    • Look at ANY problem that arises at the issue, how do you solve the problem?  Once this is achieved then look at the cause.
    • Avoid BLAME at all times
    • Do put systems in place to avoid the problem in the future

Benefits of having a “Team Spirit” environment

These next elements will ensure your marketing waste is minimal after 6 months. The key is to follow up on these five factors.


Higher retention of talent

    • Staff will stay longer at the company (Mandy, Add more to this please)
      When employees stay longer at a company, they are able to master the company values and promote them to newer hires and through their work.

Better and More Job Candidates

    • Fostering a team spirit will promote your company work culture to outsiders looking for work, having a good work culture improves your company’s reputation for job seekers, allowing you to find higher quality applicants that best suit new openings. 

Quality of Life

    • A team spirit means the quality of life will be improved for everyone at the company.  The staff will look forward to going to work instead of feeling they have to go to work.

Higher Productivity

    • Staff will stay longer or work on evenings or weekends when necessary, to meet the needs of the company without requesting it.

 A Healthier Company

    • Promoting team spirit decreases the overall stress on staff, which means that illnesses and sick time will be reduced for health related issues caused by anxiety or stress. This increases your company’s profitability and reduces stress on existing employees who would otherwise have to compensate for an absent team member.

Defend the Team Spirit environment

My final advice for nurturing a team spirit environment is to make sure everyone knows the benefits of a strong team and the higher quality of life.  There are companies that push hard for profits and that is ok, nothing wrong with profits.  However, to have an environment that produces high quality and profit on a consistent basis there must be a team spirit.

At Cazarin Interactive, we strive to have a great team spirit and understand that we spend so much time with each other resembles a family.  A family that cares about each other, developing a team and creating  an environment that nurtures joy and care within the workplace.

Final Takeaways

When someone selects  Cazarin Interactive as their marketing partner, our team becomes a part of their company.  We seek to have long term relationships with our customers and pay for ourselves by increasing sales and enhancing their brand. We will nurture joy and respect in our interactions with your company.

Do you want to utilize our Marketing Fusion (™) and see real growth in your business? Contact our marketing department today.


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How do you nurture “Team Spirit” in your organization today?